The page behind your profile link: who you are, what's new this week and where to go next.
Most link in bio tools hand you a stack of identical buttons. Balcony Batch's page was made for one small hot sauce maker, with this week's news above the permanent links, and it's built for the four seconds a visitor gives it on a phone. It is a page of links and nothing else. It doesn't count taps or collect email addresses, so a sign-up button has to point at wherever your list already lives.
Who it's for
Makers, musicians, market traders, writers and small shops whose customers find them on social media, where a profile gets one link. You have several places to send people: a shop, a newsletter, this Saturday's stall.
If you only ever send people to one place, link straight to it and save them a tap. To learn which button gets used most, look at visitor numbers on the sites you link to.
What a good one contains
- Who you are, in one line. "Small-batch hot sauce from Richmond, Virginia" tells a stranger they've landed in the right place. The next sentence, about six pepper plants on a fourth-floor balcony, makes them like you.
- What's new, with dates. The sample opens with a "This week" heading and the week's dates beside it. A returning follower can tell somebody is home.
- One button louder than the others. The new batch is the only coral one. When every button shouts, none gets tapped.
- Five to eight links. The sample has seven. Past eight, you've rebuilt a website menu on a small screen.
- Labels that say what happens next. "Shop all four sauces" with "$9 a bottle, shipped on Mondays" underneath does more than "Shop". That second line answers the doubt that stops a tap.
- Big targets. Each button is at least 72 pixels tall with a gap before the next. Thumbs miss small things.
- A quiet way to reach you. Wholesale and the email address sit at the bottom as plain text links. Few visitors need them, so they don't get a button.
Keep it this week's page
Nothing you publish goes stale faster. A "This week" heading over last month's dates tells visitors you've stopped paying attention. Pick a day to refresh it. Go back to the conversation where you made the page, say what's changed, and publish it again to the same link. Your profile never needs editing.
When there's nothing new, remove the dated section. Five steady links look better than old news.
Before the link goes in your profile, open the page on your own phone and tap every button. A dead link costs you the visitors who cared enough to tap. The example's buttons are placeholders, since there's no real shop behind it.
How to send it
As an open link. It sits in a social profile where strangers tap it. A password would turn away the very people it's for.
Every page you publish gets one link that opens in any browser. You choose who can open it: anyone with the link, anyone with the password, or only the people and company domains you name, who sign in with Google or Microsoft. Change the page later and the link stays the same.
