Survey and interview results written up for the client who has a decision to make.
A market research report has one job: to help the person who paid for it make their decision. Here that person is a laundromat owner weighing up a pickup van, and every household in the sample is invented. You can lay out and chart your findings in a Claude conversation, but the answers have to come from real people you asked.
Who it's for
Independent researchers, consultants and small agencies who have run a survey or a round of interviews for a client. Founders, too, who did their own research and have to show a partner or a lender what they learned. You send it when the fieldwork is finished and the client is about to choose: launch or wait, one price or another, which neighborhood first.
If the client's analyst wants every table, send the data file as well.
What a good one contains
- The answer beside the title. "Yes, around two of your five stores, at $2.25 a pound," with three figures under it.
- The question in the client's words. It includes the number that defines success: the van breaks even at about 420 regular customers.
- A method that says who, how many and when. 1,012 adults, online, 11 to 24 January 2027, plus 16 phone interviews. It also gives the margin of error and who wasn't asked.
- The market size as a nest. Four squares drawn to scale step down from 186,000 households in reach to 9,400 likely customers near the two best stores.
- Segments with a size and a habit. Each of the four has a share, a household count and a typical load in pounds.
- Findings written as sentences. "Interest halves between $2.25 and $2.75 a pound" is a heading the client can repeat. One chart sits under each, with its sample size.
- What it means, and what it can't tell them. Four numbered recommendations, then a note that a survey is not a sale.
Where the client pushes back
A market size with no steps is the fastest way to lose the client. "$14.5 million a year" means little until you show each cut that led to it. Discount what people say they'll buy, and say how. The sample counts three in four "definitely" answers and one in four "probably", which takes the 21% who said yes at $2.25 down to 8%.
Where a chart rests on 142 to 245 answers per neighborhood, the page says to trust the order more than the exact numbers.
Check that the nest, the findings and the recommendations use the same figures. A client who finds 14,900 in one place and 15,000 in another stops believing both.
How to send it
With a password. The client paid for these findings and will decide with them. Send the password separately, and they can pass both on to a partner or a lender.
Every page you publish gets one link that opens in any browser. You choose who can open it: anyone with the link, anyone with the password, or only the people and company domains you name, who sign in with Google or Microsoft. Change the page later and the link stays the same.
