A long scrolling page that explains one subject with numbers, one drawn chart at a time.
An infographic you make in Claude is a long page to scroll, not an image file. The sample follows one week of a city's shared bikes through seven sections, each with a headline and a drawn chart. The city and its numbers are invented, and the page says so under its title. Where only a picture will do, post a screenshot of the top and link to the rest.
Who it's for
Anyone explaining a subject with numbers to readers who won't open a report: a transit agency after a pilot, a nonprofit at the end of its year. You have the data and already know what it says.
If your reader needs to filter the data or look up their own row, make a dashboard.
What a good one contains
- One subject inside a fixed frame. The sample covers one bike share for one week, May 10 to 16, so every chart can be compared with the others.
- Headlines that state the finding. "Bikes roll downhill and stay there" can be understood without its chart. A label like "Station balance" can't.
- A chart form that fits each point. Daily totals are bars. The hours of the day are two lines. Rain is a grid of dots worth 100 trips each, with 25 left empty.
- Numbers written on the chart. "760 at 8 am" sits beside its peak, so nobody traces a finger across to an axis.
- One accent color with a job. Coral marks what each section is about: Friday's bar, the weekend line, the rides under 15 minutes.
- An order that builds. First the week, then the hours, then the single ride, then what bends the pattern: rain, a hill, the regulars.
- A close-up to finish. After six sections of totals, bike no. 0417 and its eleven rides bring the scale down to one object.
- A source and a date in the last lines. In the sample that note admits the figures are invented. Yours names the dataset and the day you pulled it.
Decoration and bad arithmetic
The usual failure is decoration: rows of icons, a percentage in a circle, a pie chart for two numbers. Ask of each section what a reader would repeat to a colleague. If the answer is nothing, cut the section.
The other failure is arithmetic, because readers add things up. Before publishing, check that parts match their totals and that a percentage in a headline agrees with the counts beneath it. In the sample, 4,100 trips against a dry-day average of 6,625 is a drop of 38%, which is what the headline says.
How to send it
As an open link. An infographic is made to be posted and passed on. Publish only numbers you're allowed to share, and say where they came from.
Every page you publish gets one link that opens in any browser. You choose who can open it: anyone with the link, anyone with the password, or only the people and company domains you name, who sign in with Google or Microsoft. Change the page later and the link stays the same.
