One-pager: the single page your contact forwards to whoever decides

A single page with what you offer, the proof and the next step, for a reader you won't meet.

2 live examples

The example: Tempwright, a text alert for vaccine fridges

A product sheet that fits one laptop screen

Tempwright, a text alert for vaccine fridges

Open the exampleThe names and numbers are made up.

What to notice

  • Three numbers carry the proof: $46,000 of vaccines kept at a 14-clinic vet group, 10.5 hours a week of clipboard checks gone at a pharmacy chain, 35 minutes to fit out a site.
  • A small chart tells one Saturday night in three marks: the compressor stops at 11:40 pm, a text goes out at 44°F, and the vaccines are moved at 45°F, a degree under the limit.
  • The price is a single line, $14 per sensor per month, with a worked case under it: four fridges cost $56 a month.

The prompt that starts one like it

Make a one-pager for [product] as a single HTML page that a buyer can forward to their boss. Say what it is in two sentences and who it's for in one. Give three proof points with numbers from customers: [paste results]. Show how it works in three steps, the price in one line, and who to talk to: [name, role, email]. It must fit one laptop screen without scrolling, stack on a phone and print on one page. Then publish it on sharable.link.

The example: Rides to Care, a volunteer driver program with $30,000 left to raise

A donor sheet with a budget and a gap

Rides to Care, a volunteer driver program with $30,000 left to raise

Open the exampleThe names and numbers are made up.

What to notice

  • The 2027 budget is four lines and a total, $97,200, and the sheet works it out per ride: $40.50 a round trip.
  • A bar shows the $67,200 already committed as three solid blocks, one per source, and the $30,000 still to raise as an empty outline.
  • Gift sizes are tied to real costs: $324 is one rider's year of eight round trips, and $2,000 is the new coordinator for a month.

The prompt that starts one like it

Make a one-page program summary for donors as a single HTML page. The program is [name], run by [organization]: [what it does and for whom]. Open with last year in five numbers: [paste them]. Cover the need, how it works in three steps, next year's budget as a table with a total, what is funded and what is left to raise, what different gifts pay for, a quote and a contact. It must read well on a phone and print on one page. Then publish it on sharable.link.

Two finished one-pagers are on this page: a product sheet a salesperson sends after a first call, and a program sheet a nonprofit sends to donors. Open both, then make yours in a Claude conversation from your own facts.

Who it's for

Anyone whose case will be made by somebody else. A salesperson's contact has to explain the product to a boss who wasn't on the call. A donor has to explain the program to a spouse or a giving committee. The one-pager is the thing they forward, so it has to work for a reader who knows nothing and has two minutes.

It's the wrong tool when the reader needs detail to act: a quote with line items or a full grant application. Send the one-pager first and the long document when they ask.

What a good one contains

  • What it is, in words a stranger could repeat. The product sheet says a wireless sensor texts whoever is on call when a medical fridge starts to warm up. If your contact can't say that from memory, their boss never hears it.
  • Who it's for, narrowly. "Veterinary groups, clinics and pharmacies with 3 to 60 sites" lets a reader rule themselves in or out.
  • Three proof points, each a number with a source. $46,000 of vaccines kept at a named vet group does more than any adjective. Stop at three.
  • How it works in three steps. Stick, set, show. The reader only has to believe it's simple.
  • The money in plain figures. $14 per sensor a month on one sheet, and $30,000 still to raise against a $97,200 budget on the other. Hide the price and the next email asks for it.
  • One picture that replaces a paragraph. A fridge's temperature across one night, with the alert marked on the line. On the donor sheet, a bar of what is funded so far.
  • A named person and a small next step. A name, a role and an address, plus something easy to agree to: a free two-week trial, or a pledge by 18 December.

Keep it to one page

The limit is what makes it work. When something new goes in, something else comes out. The product example fits a laptop screen with no scrolling, and both examples print on one sheet. Check yours the same way.

Write for the second reader, the person your contact sends it on to. Cut anything that only makes sense to someone who was on the call.

A donor sheet goes stale each time a pledge lands. Update the bar and the gap that day, so nobody forwards last month's number.

How to send it

As an open link. A one-pager is written to be forwarded to people you'll never speak to. Put nothing on it that you wouldn't tell a stranger.

Every page you publish gets one link that opens in any browser. You choose who can open it: anyone with the link, anyone with the password, or only the people and company domains you name, who sign in with Google or Microsoft. Change the page later and the link stays the same.

Make yours in Claude

Add the connector once, then publish from any Claude conversation and get a link to send.

Add Claude Connector

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  • All use cases