Ten to twelve slides, one point each, sent to investors before or after a first call.
Here is a seed deck to click through, with the prompt that starts yours in a Claude conversation. The company and its numbers are invented, so borrow the structure and bring your own evidence. A deck sent as a link gets read with nobody presenting it, so every slide has to make its point alone.
Who it's for
Founders raising a pre-seed, seed or Series A round, sending a deck to an investor before a first call or the evening after one. The investor opens it on a laptop or a phone, then forwards it to a partner who has never heard you speak. The example moves with arrow keys on a laptop and stacks into one long page on a phone.
When a fund wants a PDF for its data room, send that too: the file for their records, the link for reading.
What a good one contains
- A headline that makes the claim. "Traction" is a label. "41 utilities pay us, and none has left" is the point, and someone who reads only the headlines still gets the pitch.
- A problem with a number from the field. The example found 34 of 40 utilities keeping valve locations on paper or in a foreman's memory. Interviews you ran yourself beat a statistic anyone could look up.
- Why now. Investors pass on good ideas that could wait five years. The example gives three reasons, one of them a federal deadline that passed in October 2024.
- A market you can multiply. 8,600 utilities at $9,600 a year is $83M. A sum that easy to check earns more trust than a circle labeled in billions.
- The product in one picture. A single phone screen shows a main break and the three valves to close.
- Traction as a chart with both ends labeled. Twelve bars run from $58k to $394k. With no revenue yet, chart what you have: pilots, a waiting list, signed letters of intent.
- An ask with a destination. $2.5M, split four ways, to reach 250 utilities in 18 months.
Where decks go wrong
The usual failure is a slide that needs its founder standing next to it. If the point takes a sentence you'd say out loud, put that sentence on the slide.
The second is numbers that disagree across slides. Anyone serious multiplies your customer count by your contract value and checks it against the revenue chart. In the example, 41 customers at about $9,600 each is the $394k on the last bar.
When a figure changes mid-raise, change the page. An investor who saved the link last week then sees this week's revenue.
How to send it
With a password. A deck shows your revenue and the size of the round. Investors pass decks on to their partners, and a password can go along with the link.
Every page you publish gets one link that opens in any browser. You choose who can open it: anyone with the link, anyone with the password, or only the people and company domains you name, who sign in with Google or Microsoft. Change the page later and the link stays the same.
