A page where a prospect picks a plan, seats and add-ons and watches their own price add up.
A price that depends on plan, seats and billing is awkward to put in an email, and a spreadsheet invites the buyer to break a formula. A calculator made for one prospect gets around both: they click through the choices and the price follows. The plans and prices in the sample belong to a made-up help desk. Yours go in their place.
Who it's for
Account executives, founders and agency owners whose honest answer to "what does it cost?" begins with "it depends". Send it after the first real conversation, once you know roughly how many seats they need.
It suits pricing with a few moving parts: tiers, a rate per seat or per unit, a handful of add-ons, a lower rate for paying yearly. If every deal is negotiated line by line, a calculator promises a precision you don't have, and a written quote serves you better. The page also can't take an order. The buyer still has to write back to you.
What a good one contains
- Their setup on load. The sample starts on the Team plan for 12 seats, so the prospect sees a real figure before touching anything.
- Only the choices that are theirs. Plan, seats, billing and three add-ons. Terms the buyer can't change go in the small print underneath.
- Monthly, yearly and first-year totals. People budget in different units. The $900 setup fee sits on its own line and only joins the first-year figure.
- Each line of the price. "12 seats × $24" beside "$288" lets someone in finance check the sum without phoning you.
- Rules that announce themselves. At 50 seats the sample takes 10% off the plan and states the dollars saved each month. Nobody has to find a footnote.
- A summary to copy. Your contact rarely signs alone. A few plain sentences they can paste to their boss travel further than a screenshot.
- A date the prices hold until. The sample says Friday 11 December 2026, in the header and again in the summary.
Check the sums before it goes out
Work three setups out by hand and compare each with the page: the one it opens on, one that trips every discount, and the cheapest possible. Then try what a bored buyer will try: an empty seats box, zero, a number past your largest tier. A calculator that shows a wrong price is worse than none, because the prospect will quote it back to you.
Decide what happens at the edges. The sample stops at 200 seats and tells bigger teams to ask for a quote, which beats inventing a discount you never agreed.
How to send it
With a password. It opens on one prospect's setup, at prices you agreed to hold for them. A password stops it from reaching customers who are on a different deal.
Every page you publish gets one link that opens in any browser. You choose who can open it: anyone with the link, anyone with the password, or only the people and company domains you name, who sign in with Google or Microsoft. Change the page later and the link stays the same.
