One home for sale on one page: price, rooms, floor plan, costs and how to book a viewing.
Before a buyer gives up a Saturday to see a house, they want four answers: how much, how big, what it costs to run, and when they can get in. The sample listing answers all four for a made-up bungalow in Tacoma. It has no photographs, only a line drawing and a floor plan, so treat yours as the fact sheet that travels with your photos.
Who it's for
Agents with a new listing, and owners selling without one. Send it to the buyers on your list the day the home goes live, and post the link wherever your photos already are.
It doesn't replace the MLS entry or the big property sites, because that's where buyers search. This is what you send once someone has asked about the house, and what they pass to the person who has to agree.
What a good one contains
- Price and six facts first. Beds, baths, area, lot, year, parking. The sample adds the price per square foot, $406.
- The next open house near the top. Saturday, November 21, 11 am to 2 pm sits right under the facts.
- Rooms in walking order, each with its size. Porch to back yard, the way a viewing goes. Say what only this room has: the buffet's leaded-glass doors, where another listing would say "bright and spacious".
- A floor plan with dimensions. Photos can't show how rooms connect. The sample's plan labels each room with its size and shades the part added in 2019.
- Walking times in minutes. A bus stop 3 minutes away and a grocery store 8 minutes away can be tested with a stopwatch. "Close to amenities" can't.
- What it costs to run. Tax, utilities and insurance per month, with a total.
- What's been done and what's missing. Roof in 2017, sewer line scoped in October, no air conditioning. The inspection will find it all anyway.
- How to book. Dates, hours, one phone number, and what to send: two times that suit you.
Before it goes live
Measure again. A buyer with a tape measure checks one room, and if the plan says 14 feet where the wall is 12, they stop trusting the price too. Multiply the outline and compare it with the area you advertise.
Describe the property and leave the buyer out. "Elementary school, 6 minutes on foot" is a fact. "Perfect for a young family" tells other readers the house isn't for them, and in the US it can run into fair housing rules.
When the price drops or an offer is accepted, change the page. Everyone who saved the link sees the new status.
How to send it
As an open link. A listing is an advertisement. You want a buyer to forward it to a partner, a parent and their own agent.
Every page you publish gets one link that opens in any browser. You choose who can open it: anyone with the link, anyone with the password, or only the people and company domains you name, who sign in with Google or Microsoft. Change the page later and the link stays the same.
